Make sure you're not leaving money on the table! Listen to our conversation with the Chief Pricing Educator of Impact Pricing, Mark Stiving. Get ready to have several 💡 moments 🔥.
Mark has a Ph.D. in pricing. He has been in pricing as a practitioner, educator and advisor for almost 30 years. He has taught pricing to thousands of people and has advised hundreds of companies while they rethink their pricing.
Mark says, "All businesspeople should understand pricing. Although they may consider it the last thing they do before launching a product, pricing and value should inform almost all of the decisions that go into creating and communicating about products (or services). "
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Mark's Recommended read:
Monetizing Innovation: How Smart Companies Design The Product Around The Price by Madhavan Ramanujam
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