Transform Your Small Business With The 3P's : People, Profit, & Powerful Messaging w./ Mosongo Moukwa)

Elevate your small business by mastering the triad of people, profit, and powerful messaging with insights from Mosongo Moukwa, PhD, MBA, a seasoned leader in R&D and operations.

What's Covered:

• Strategies to enhance profitability and drive business growth.
• The significance of transformational leadership in fostering innovation.
• Crafting compelling messaging that resonates with your target audience.
• Mosongo's experiences leading global technology initiatives at top brands.

Tune in to discover actionable steps to transform your small business!

Over his thirty-year career in senior leadership positions in R & D and operations with global companies, Mosongo Moukwa, has helped solve the world’s most important innovation challenges. His transformational leadership style has left a legacy of increased profitability and growth at some of the world’s top brands—including as vice president of global technology at SC Johnson, vice president of global technology at Reichhold, and vice president of technology at Asian Paints. He was featured in Business Today and is a regular contributor to Business Standard.

Be A Leader Of Significance: Build Your Legacy, Leave An Impact by Musongo Moukwa

To learn more about Mosongo, go to
https://mosongomoukwa.coach/

P.S. ***7 Complimentary Coaching Sessions with Mosongo are available for a limited time (1st come, first serve); mention the Lessons Of Entrepreneurship podcast when booking this free session at https://mosongomoukwa.coach/book-a-call***

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💛 Thank you for listening in! 😀

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Transcript

Mosongo Moukwa: [00:00:00] Small business owners are looking for , financial independence. They're looking to leave a legacy for their children and spend time with the loved ones. But the reality is that they're not achieving those. So they keep working.

There are so many factors at play, and stagnation that we generally see is only a symptom of something else. They begin to be afraid of failing.

And they become conservative, no risk, miss opportunity.

It's time to reinvent.

Priscilla Shumba: Welcome to the lessons of entrepreneurship, the journey of reinvention. Today I have a very special guest for you. I'm here with Mosongo Mowukwa. You've had a tremendous career and jumping into this space. I'm so excited to speak to you because you have really [00:01:00] solid insights for our audience today.

Please introduce yourself and tell us what's your mission.

Mosongo Moukwa: Small business owners, hire me to help them and cover hidden revenues. We have been able to find additional revenues in a multiple of six figure freeing up their time and reigniting their passion.

This allowed them to enhance not only financial outcomes, but also prioritize time with loved ones. And that led to renewed energy and purpose. My story is really a story of transformation and finding my true calling. I spend over 30 years in senior leadership with major brands working in the manufacturing industry, chemicals, materials.

Plastics, ink, packaging and so forth. And my career was punctuated with entrepreneurship. So one venture, then back to corporate, then another venture, then back to corporate. And eventually I [00:02:00] decided that it was a time for me to take a leap of fate and venture fully in the world of entrepreneurship.

So the call came when one of the companies I used to work for sold the business. to private equity investors. That's when really I decided that, Hey, it's probably time for me to do something else, but my corporate career was extremely rewarding filled with strategic decision making operation, business development, R and D mentoring the young leaders driving innovation and nurturing a number of customers.

Most of whom were actually small business owners, I always felt a deep desire to create something on my own. So that's what I do. I support small business owners and my methodology and strategy build upon my capabilities, which I've developed over the years in corporate as well as an entrepreneur.

Priscilla Shumba: Thank you for being with us, Mosongo. You are a best selling author, business strategist, and as you mentioned, you've worked [00:03:00] with major big brands that I think everybody would recognize. Philips, SC Johnson, Rakel, Asian Paints, and you've had a really amazing career.

I'm gonna jump to one of your books. Because I was, going through the reviews and all the wonderful things that people were saying about you in terms of really your understanding of what it takes to be a business leader, your bestseller, be a leader of significance, build your legacy and leave an impact.

What was the premise when you started writing this book and what is it that you wanted to drive across that our audience of new entrepreneurs because you find in entrepreneurship. They don't often talk about business leadership they talk about everything else in , Popular space and they don't often think of the entrepreneur the small business person as a business 

Mosongo Moukwa: is a great question. The book you're talking about is called Be a Leader of Significance. There is also another book, which is called Revenue Revolution. What I'm describing strategies [00:04:00] for them to grow their business, but to talk about the first book when I used to meet people who work with me and then we're getting together after many years We were never talking about how many dollars that our activity generated how much market share that we went into and so on.

But the discussion has always been about the experience they had while undergoingthat process s while overtaking some of the project. So it was not really about the outcome. The outcome was the result. Of something much, much deeper, which was really the experience. I've realized over the years that human connection is really at the foundation of leadership.

If you don't have that, then it's extremely difficult for you to lead people. So you have to put human connection at the foundation of your leadership. That book was meant for me to reflect upon my experience. And then share some practices out there for those who are leaders [00:05:00] or those who are aspiring to become leaders.

So that's really what that book is about. And then revenue revolution, that one talks about the strategies to help small business owners , to grow and then leave a legacy for their loved ones.

Priscilla Shumba: This topic of business leadership in Small business really interested me. One of our previous guests talked about how in small businesses you can get really quality people, even if they are being paid, minimum wage 

and that video clip on youtube brought a lot of comments there's this quiet quitting that's happening and I think his message was about really taking on that leadership role, even for small businesses, because they are really suffering at this point in time with attracting people, especially now, post the pandemic, where sometimes people were earning more, not going to work than they were working for small business 

so I wanted to get your opinion on that before we jump right in.

Mosongo Moukwa: Now, this is a true procedure. For example, what are people really looking for? What [00:06:00]people are looking for is, first of all, a sense of belonging. I early in my career, I was managing a group of technical people, and there was one chemist there was a very bright fellow. As I was talking to him, I asked him, what is it about this place , that makes you come here every morning. And I thought perhaps he will tell me that, Oh, it's about the chemistry we are doing is about all those new products, the great projects you are giving us and so on. No. What he told me said, I like coming here because during lunchtime, I can play ping pong with Mike.

and then I was a bit taken aback. that told me is that the people are looking to. For a sense of affiliation, a sense of belonging. So for this individual beyond those projects that we're doing there, but he felt that he belonged to something there to a group. So that's number one. The second thing that employees are looking for, they're looking for what people are calling psychological safety just to give an example many [00:07:00] years ago, there was a one young lady who used to work in marketing, she was transferred into my group.

And as we got to know each other, I asked her about her experience being in marketing. She told me one first, she started that job in marketing. Uh, her Her boss, if we can call him , that way, used to get her involved in many projects , getting her input and so on. But over time, she was no longer invited to meetings.

And then rumors started going there that she's not performing. And then I did ask her, I said, did you go to him and then ask him, why is it that you're no longer invited into those meetings? What she told me is that she felt invisible. She felt invisible and she did not feel safe to even go there and ask that question.

So psychological safety is extremely important because it allows that space. For people to speak up. Obviously, people must be respectful, but it's for people to not, be afraid, to be able [00:08:00] to speak up, to have their opinion heard. And it also allowed them now , to fail without really too much afraid of taking risks because we can always have that conversation if they fail.

So psychological safety is important. The third one is that people need to feel valued. To be valued it's something as simple as saying hello to somebody. I remember one manager many years ago, and that stayed with me all the years. I was passing in the corridor and I told him, I said, Hey, John I've not spoken to you for a long time.

But to be assured that I did not forget you. And he told me later on, many months or years after that that comment that I made there to him which I could not even remember myself, he said that comment made him feel valued that he was part of something there. So even though I've not spoken to him for a long time, but he felt that he was part of something much bigger there that we were doing 

so those are the elements. What that means is that the [00:09:00] leader need to engage with their people. , they need to build that trust. But that comes by being visible. People are not going to trust somebody they don't see. Yeah.

So don't be in your office and you have the door locked which is essentially what you're telling people. Don't bother me. I don't have time for you. So you need to have that and you need to have, what I would say persistent curiosity. Slowly get to, to learn, to know your people, how they're thinking what do they do?

What do they do even on the weekend? So you need to have that interaction with them. . And this is something, unfortunately, in some of the companies that is really lacking because they only see people there. They come, they work, they do the job, they leave. So they don't feel any part of anything.

But obviously as a leader, , you need to establish a vision but that vision should not be your vision. It has to be a vision that is shared, a vision that is shared by the employee, they have to find a piece of that vision that actually connect [00:10:00] with them. 

Priscilla Shumba: I'm very excited to jump into this pathway to profit methodology there's so much that small business is struggling with across the world right now. You say that there's so many things that you encountered once you started working with small business leaders common trends.

And I think the word you used was psychological I'm lost now as to what the word is. 

Mosongo Moukwa: pain.

Priscilla Shumba: psychological pains. I said, I've never heard that one before. I'm interested hear your take on that.

Mosongo Moukwa: This is actually a great question because it's something that I myself experience. I could speak to that. The small business owners are looking for is what they're looking for, financial independence. They're looking to leave a legacy for their children and spend time with the loved ones. But the reality is that they're not achieving those. So they keep working.

There are so many factors at play, and stagnation that we generally see is only a symptom of something else. The symptom is the [00:11:00] psychological challenge, and the pains are multiple. So what happens is that there is a fear of failure status setting. So many small business owners, they begin to be afraid of failing.

And they become conservative, no risk, miss opportunity. They become afraid and so on, because they have already put so much energy investment into the business, self doubt also can set in. So many of the small business, they struggle with that feeling. Some of them even question whether actually they deserve those achievements.

So that can prevent them from taking steps. Also they don't want to take time off. I'm working. I'm working. I'm working. I don't have the time for the children because I'm afraid if I take that time, maybe the business will suffer and so on. So they become stressed. No quality time for family, which is actually a key component of their goal.

That's why they are working. The other thing that happens is the lack of clarity and focus as you and , your listener would [00:12:00] agree. Without clarity and focus, it's very difficult for us to achieve long term goals because you have all those daily distractions of running the business.

You can't focus on strategic growth so you become reactive. particularly for those who are working in a very tight margin business, that becomes even extremely difficult. And then you have now isolation, lack of support. Because running a small business is a lonely proposition, huh?

So you feel isolated in your struggle and so on. So you have stress, anxiety, burnout family strain begin to lose that passion So initially it's very painful. But what I observe is that then they start getting used living in that space and feeling comfortable with it.

And then justifying their situation without actually addressing challenges Oh, I cannot take my son to a football game because I have this business, So how to solve that problem? First of all, you have to , [00:13:00] understand those psychological challenges, which is essential, for small businesses.

The way to do it is to make them aware that they have been settling for something they are not happy about. So you need to bring that pain to the surface. That's the healing process Because the number one challenge is really that they don't always know how to identify the problem.

So we help them clarify those goals. so that's really what they go through. I, myself, I went through some of those pains, because during my journey as an entrepreneur, I did not have a mentor.

I did not have a coach per se. I went back and reviewed what I've learned in my couple days. What I've learned from supporting business owners I connected with people, I attended lecture. I even took additional courses to apply them. But I also felt lonely at the time, frustrated particularly in the beginning the children in college, and then you wonder if this thing does not work out, how am I going to be able to [00:14:00] pay the tuition.

So at the time you feel a bit depressed. But when I look back, what I've learned is that the number one, you need to build a strong foundation for your business. it takes time to put that infrastructure in place. Then you scale up to scale up for that. You need to have the product and market fit.

You need to generate those leads. You need to deliver your products. And then retain those customers. So that is crucially important in the beginning, because if you don't have those things in place, then it's very difficult for you to perform because you continue to struggle.

Then when you add six figure and you want to go to seven figures, that require an entirely different operational structure. All right, because all of a sudden you need to deliver at scale now in the beginning of my journey I did not fully internalize those where to spend my energy What alliances I should have and you read those things you take classes But [00:15:00] when you're at it, really you get lost So now when I look back then I say actually it made sense why I struggled at the time I had no idea what would happen It was like building the world trade center without an architect the plan, but I kept at it, going at it and so on until everything then seemed to align. If you remember the movie, The Lord of the Rings, perhaps some of you listeners may remember that movie. The protagonist there was a fellow called Frodo.

So like Frodo in that movie, I've reached Mount Doom. And

Priscilla Shumba: Uh,

Mosongo Moukwa: small business owners there. Because I've experienced what experience and I've discovered strategies which I can describe to you shortly here and the process that got me there that I would like to share because now I'm then experiencing the pleasure and I would like them to experience that 

So that's really what I went through into my journey there 

Priscilla Shumba: thank you for speaking to that. Because I think when you now describe what the psychological pains, I think [00:16:00] even the listeners are saying, okay, I know that feeling. . . And you've got to identify, how you're settling for something you didn't intend. That was not why you got into this.

And now you've settled probably because of not knowing the way to proceed forward. You said the first step . Having the right structure can take some time to the person who's listening They're trying to assess do I have the right structure? What does the right structure look like?

Mosongo Moukwa: Product market fit, which means what is your position on market dominance? What is your unique proposition? I'm selling this skin product. But why that skin product is unique there are many skin products out there 

what is your compelling offer? That is essential for every business to define that And finally, the people you are targeting? Which market are you going to there? Is this product for young people? Is it for older people? What is it here or is it for everybody?

This is the basis For you to do that now obviously there are other things. Do you do strategic alliances and so on. But one [00:17:00] thing that I've learned probably your listener, they know about this 80 20 rule. essentially says that 80% of the effect come from 20% of the causes.

So what I've discovered is that 20%. Of what we do every day is actually responsible for 80 percent of the revenue. So the question is, , if you are a business owner out there, are you spending 20 percent of your time on the business? Not in the business, huh? Because many of the small business owner actually over time that become like one of the employees.

But are you really spending 20 percent of your time on the business? If you focus. 20 percent of your time on the business, then the effect of that really will have tremendous impact on 80 percent of your revenue. . Now, what do you do for that 20 percent within that 20 percent then you have to focus on leads, conversion, closing rates, retaining those [00:18:00] customers, how much I should charge the cost and so on.

So that should be part of your 20%. Now. Which one should you focus on? So you have seven area there in seven percent. Which one you should be focusing? Is it one, two or three? What I'm saying is that focus on all seven. The reason you focus on all seven, because there is a compounding effect. So you increase the lead, you increase the conversion.

You can take any generic case there. So today take your business. Take those elements and so on up to revenue, and then minus the fixed cost, variable cost. And then you have your profit. Now, if you increase each one of them incrementally, even by 10% your profit, now you'll see that , you have the opportunity of increasing it perhaps by 50%, but I'm saying 10%.

You can do that with your closed eyes. Shoot for 40% if you do 40%. Then you can even more than double your profit. [00:19:00] So 80, 20 rule, that's where you need to start. So what that means is that we focus now 20 percent working on the business, not in the business, like other employees, but on the business, which means that you have to free up your time, which means that you have to delegate those things that you have been doing there, a small pipe broken there, you jump in there, you start to work, delegate those.

So then that frees up your time. Then you can now focus there. Now you can take John who's 10 years old. You can take him to a football game. Then now you can say madam, let me take you for nice dinner next weekend and so on. So you can free up your time that way as well. So that's what I'm proposing here.

Priscilla Shumba: that's really critical what you just said a lot of times You've turned yourself into employee number one And the business has got no leader. , there is no one thinking about giving direction to how things should move.

And you're so into things that you can stretch yourself out to see what you [00:20:00] should do, and you can do more of what's not working and hoping that it will work. 

Mosongo Moukwa: That is the spiral that the many small business owners tend to go over time. So they are putting so much energy, but the business actually is not moving fast and they're busy. So they become busier and busier.

They don't have time for anybody. don't have time for the family, their stress. They're anxious. They're afraid to fail. They're wondering why the business is not going well. The interaction with other people become extremely difficult and so on. way I try then to coach them because I know we can achieve the financial outcome but my coaching approach is really about integrating every aspect of life. The physical, the mental, the emotional, spiritual, social, and environmental in the kind of holistic form.

So , we're going to get the money this opportunity. And I know my process certainly work and those ideas I put there, I know they work but I do that because I believe the true success is not just [00:21:00] about hitting the financial target or gaining market share, but it's also about creating extraordinary results.

that also improve the quality of life for you and those around you. So when I work with people, I focus on building that deep emotional and spiritual connection between them and the work. I found that leaders when they truly connect with the spirit of their business.

And their team that all of a sudden opens up a tremendous potential for incredible performance and meaningful change. So what do we do then? So we start by defining what success looks like for them and what are the ultimate goal and then connecting those goals to a deeper purpose.

So what that means that if you are a person, the luckier person alive, what would that look like? Mr. Owner. So you have to define that. Now, if you want to achieve a 5 million dollar or round or whatever, would you do with [00:22:00]that money? What is your motivation? What I find when you begin to have that conversation, you realize that what the people are telling you is actually may not be really the financial outcome, but it's something else.

For example I want a client told me, Oh, I would like to achieve a 2 million. If I achieve that. I promised myself long ago. I'm planning to buy My mother house four hundred thousand dollar house and mommy. This is for you. I'm grateful I feel very good. So in that case then this Goal of financial outcomes become only a conduit to something Much more deeper which is actually their dream But over time they forgot that.

They forgot actually that's what they wanted to do, right? To buy a house for their mother because they've just been busy working. So we try to bring that to their attention because that becomes then something that will guide them through that coaching journey.

Priscilla Shumba: , thank you so much for that. Really about that, connecting with the spirit of the business and the deeper Meaning as to why you're doing [00:23:00] it. Like you said people forget or maybe they not so much forget But as things get harder, they lose that connection with how possible is this? Let me just stay alive.

So to that Entrepreneur small business person who's like you're talking about me. I'm mr. Mazzongo. You're talking about me In the business and what can I begin to do today, for me, is first step to moving out from in to working on the business.

Mosongo Moukwa: things. Look at where your time is being spent. that's number one. Tomorrow go there. Look where your time is being spent. Huh? Are those activities that you are doing there, are they really helping you to grow the business? Or these are just things that really you should not be involved in?

So start looking at that and you're going to realize that there are many things that you as a business owner, you are involved in that frankly you should not be involved in. So come out of this mode of. Working in the business and start acting to work on the [00:24:00] business. That's something that the business owner can do straight away tomorrow.

So then when you sit there, then look at the now if I know where my time is going, so let me now try to focus and spend that 20 percent of my time. on the business in a extremely focused way. And then I can focus on leads, I can focus on frequency of sales and so on.

So that's something that they could start readily tomorrow. But in many cases is difficult because there are just so much pressure going on that's why I advise some of the business owners, particularly if they are in that place where they are struggling a little bit, to have a mentor, to have a coach that's going to help them in the process.

That's what I would say. 

Priscilla Shumba: Now I'm going to take you to the communication I had with you on LinkedIn. You said to me, it's not about marketing per se, but it's about messaging. And I said, okay, tell me more.

Mosongo Moukwa: Yeah. Yeah. . Business is not about [00:25:00] marketing. It's about messaging. it's really about tapping into the conversation that is taking place in the head of your prospect. So that's really what it is because it's really to be able to address.

The number one question that your prospect they have in mind. So that one revolve actually around two major emotional issues. One is the problem. They cannot get rid of, and then number two, the solution that they desperately need. That's really it is.

Through my research, what I came up with is what I'm calling the conversion formula. So that's just a way of thinking about the customer needs. So that means that the number one, captivate the customer. So by stating the problem that the customer has, and they cannot get rid of number two, fascinate them by making a promise of a solution that actually going to address their issue.

Number three, you have to educate them. So you need to provide with them evidence of your product [00:26:00] or services that they are superior to anything out there. And then finally you close by making a compelling offer to them.So if , today for the small business owner, therefore anybody out there among your listeners, just go pick up many of the website there, look at it and ask yourself.

What is the offer? You're going to realize that many of them you are unable to really extract what are they offering. Pick up a law firm, for example. I just go there and then ask yourself , that question. So because they have not been able to really address the conversation that is taking place in the head of the people.

So let me just give you an example. We work with one cosmetic surgeon and she had a business advertisement was nurturing the body that will provoke true envy. what, that was the advertisement. The question is, does this really enter the conversation that's taking place in the head of the customer and then changing [00:27:00] that.

Advertisement by do you want the body you had before you had children? So all of a sudden the message is different now, right? This is the case of ladies, they're not looking to nurture the body that will provoke But instead , for particular for the young mothers, they want to get back to the body they had , before they had children.

So that resonated very well for them. So what was happening is that before they were doing this advertisement through Facebook, costing them 6, 000 per month only 35 potential customers. Once we changed that, then what has happened is that all of a sudden. The number of leads went from that 35 there to 400, 67 percent opt in, 12% percent conversion, and that brought in for them 120, 000 per month.

Just by changing that message, which actually became like a unique compelling proposition, [00:28:00] eh? You want the body you had before you have kids. As opposed to nurturing the body that will provoke envy. They are not looking to provoke envy. They want to get the body before they had children, and particularly the young mothers.

And so by doing that and by changing now their messaging around the captivate, fascinate, the educate, and then close, they were able to achieve that. That's what I mean by, it's not about marketing, but it's about messaging.

Priscilla Shumba: That's a great example. Marketing trends that are quite cheeky. I can see why people think that, Oh, the body you envy sounds really good. But like you said, it's not,

Mosongo Moukwa: it's not entering the conversation. That's not what the people are thinking. She thought that's what the conversation they were going. Actually, no. The young mothers, the conversation that going through is that, ah, I really want to get the body I had before I had this first two kids here, so that's really what they're looking.

So just by changing that the main message but marketing is really a strategic [00:29:00] procedure. So the issue that business owner that failed to understand is the buyer journey . So if you look at the buyer, what happens? The buyer goes through this information gathering and before they purchase.

So in fact, the research have shown that only one to 3 percent of the buyer, they're actually in a market to buy at any time. So which means that 97 or so percent out there, they're on this buyer journey. So they are going around, they look what is out there. They look, why should I buy? They even ask themselves, why I should not buy.

And then who should I buy it from? So if you organize your messages around those elements, what I found is that the number of those touch points, so the number of contact that they have with your business, was 100 before, now is 20. So you cut down those types of interaction by almost 80%.

If you interaction, then they are in, Because that message [00:30:00] resonated with them. So that's really what it is. Yeah.

Priscilla Shumba: now to hear your take on the social media marketing world, because you mentioned that they were running Facebook ads to. Amplified this message that was not connecting with audience. You see what's happening in social media marketing. I'm just interested to know your perspective.

Mosongo Moukwa: Yeah. Yeah. Most of the time in the social media marketing, what is happening for a city is that it's usually very tactical. It's never strategic for the business. They say, Oh, you'll buy this. So many click will get the people there and then you pay so much rather than , if we're going to do this social media, this message really resonated to people because it really goes into their head.

And so on. , so that's what the big companies, they do it very well. Because they have all those resources, but the small business who is making a shampoo, their small manufacturing, , they don't have the resources the [00:31:00] thinking that busy working in the business so that's what it is there.

They have good intention, but they don't always have . The free space in their brain to think freely, so if they could free that time and then begin now to think strategically, they could do but they're bombarded by those things. Because if you look at what's happening in digital space , you have the SEO, , you have data, you have lots of things there.

So people tend to gravitate towards LinkedIn, Facebook. Twitter and so on. And so that's what the small business owner they tend to gravitate but regardless of what you do, messaging still has to be important because you need to tell the people what is your compelling offer. What is it that will really resonate to people? 

Priscilla Shumba: Thank you for that. Be careful of being all tactical and then there's no strategy behind because you really can get carried away with the tactics and there's no results and it's not driving the business, but you're very busy. I wanted you to give us the premise of the revenue revolution.

Jim. Transform your small business [00:32:00] earnings without relying on advertising. 

Mosongo Moukwa: The premise is that I've seen that many of the small business owners because of all those difficulty that they are facing a number of challenges better market opportunity struggling with time they need to increase average sales and so on.

And they did not have really the tools like the big companies. I work for big companies and I can see the resources they used to put. Towards those, they will have a group there interviewing those are prospect and so on to really capture what they're looking for. The small business, they don't have those resources.

So that's why I wrote that book. I say let me , capture those ideas over the years and so on, and put it out there. So at least they could get something there and give them the tools that the bigger company there, so that was the premise. So in the book, I'm outlining a number of strategies and people can read those and then probably they can get some good ideas that is [00:33:00] there.

So that's really why I wrote the book.

Priscilla Shumba: i'm going to push the boundaries a little bit to mr And i'm going to ask you to give us a teaser. Give us one of the strategies and then People will know what to do from there

Mosongo Moukwa: Okay so let's take for example, reduction. Now, many of the small business today. They don't always, at least many of them that I've came across here, they don't always have a good idea of where the money is going. So take your credit card, take your bank statement, go through it, look at it one by line, see which item there really is the word revenue generating.

You'll be surprised to see that there are many activities out there that actually they should not be spending money. Sometimes they're a business credit card is being used by family members and so on. And they have no clue where the money is going. So that's something that is there.

In a big companies, those things are fairly well [00:34:00] regulated. When you go for a trip, you come, you have to submit your travel expenses. And the people in finance, they will go through item by item. What exactly matching it with your research and so on. The small business owners, they don't always have the time, not the energy to go through that.

So when they work with a mentor or a coach that really sit down with them and they beginning to go through this, then all of a sudden they realize, Oh man, lots of money I've been wasting here, because , they're too busy. don't always have the time. That gives you a simple illustration that people can connect with.

Priscilla Shumba: That's understanding how much, whether it's time or how much money, whatever resources is going to revenue generation

to really know that at the top of your mind 

Mosongo Moukwa: private people, huh? Regular people, many times they don't even go through their own credit card and they just come or have to pay it. They pay, they don't say, oh, why is it there is a $10 here? What happened here? [00:35:00] Oh, man, that store they made a mistake I have this subscription for years, which I'm not even using and it's costing me 200 every year, I should cancel it and 200 back in your pocket immediately.

I've been restaurant each time. They're spending so much money. Oh man this month I put maybe 300 there. I'm just telling those people I really have to be careful. 

Priscilla Shumba: put that money back in your pocket. Thank you so much. Please to the audience, if you can go to mosongomowukwa.

Mosongo Moukwa: Yes. Coach slash bookercall, I think you're offering seven spots

Absolutely. What I've decided is that for your listener to provide them some value that there is an opportunity. I'm writing the second edition of my book which focuses on strategy that I've been advocating for business growth. So during the interview, I'll share these strategies with them, which they can then take and use in their own business.

And then in return, I will provide them also pathway [00:36:00] to profit for their business where actually they could take those strategies, apply them and then and cover those opportunities have a roadmap which they can use. Now, don't have a lot of spots on my calendar.

Otherwise, I'll be booked for months and months. I'm giving away seven sessions. Small business owners. For them to take advantage of this go to my website, mosongomokuwa. coach. So book a call there.

Let's talk, do mention that this is the broadcast here with Priscilla Shumbaugh so that I know it came from her. It's on a first come first basis. So I only have a few, if you don't see any spots, that means we have run out of spots. 

So I just thought that will give them more value. I can interview them and they can learn more about those strategies. And then later on we can have a deep dive into their business and then I can show them some of the opportunities.

Priscilla Shumba: Thank you very much for that. There's only seven spots. The first come first serve, and [00:37:00]you get the opportunity to Really get this wealth of wisdom and experience from Mr. Mosongo Mwokwa. Thank you so much it's been a great time. look forward to when your next book comes out 

Mosongo Moukwa: Thank you, Priscilla. It's been a great conversation. I enjoyed your questions and hopefully your listeners they find a great value. From this conversation as well.

Priscilla Shumba: Absolutely. Thank you