Selling Feels Hard? The REAL Reason You Struggle to Sell (And How To FIX It)

Ever felt like selling is awkward, pushy, or just not “you”? 😬

You tweak your offers, post more content, and hope people just get it—but still, sales are inconsistent.

The problem isn’t your product. It’s how you see selling.

I break down the 3 C’s that help you sell without feeling salesy—and if you're a Christian entrepreneur, there’s a 4th C you need to know.

Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

Transcript

[00:00:00] Okay, we're gonna talk about it today. How are you feeling about selling? You know you need to sell, but something about it just feels pushy, uncomfortable, even salesy. I get it, totally get it, because I used to feel the same way. But let me tell you, this sales mindset is going to keep you broke.

In today's video, I'm gonna show you the 3C framework. that will help you to sell without feeling salesy. And if you're a Christian entrepreneur, stick around because I have a 4th C that will change everything for you. So, let's dive in.

It's Tizer Reinvent

The truth is That marketing alone won't save your business. And I say this, and I'm primarily a marketer. It's not enough. You can have the most beautiful website, amazing content, a five star product. But if you don't know how to sell, [00:01:00] your business will not survive. And selling isn't about being pushy. So you don't have to resist it.

It's not making people do things that they don't want to do. It's primarily about positioning. , in essence, selling is about creating a buying opportunity. So

let's break down the three C's that will help you sell with confidence. The first C is conviction. Everything starts with belief. Like you have to own your value before anyone else will. And selling, like I said, is not about tricking people. It's about showcasing that you have what it takes. To solve their problem and when you think about that it's really about energy There's an energy that you come with when you believe that you can help Solve their problem and if you think about it We did it all the time before we entered into the world of entrepreneurship when you go for a job interview You know you bring that energy of showcasing that You are the right candidate you can perform and you can do what the prospective employer is looking for it's the [00:02:00] same So ask yourself, is your content selling you?

If you're marketing, are you selling your expertise? Are you selling your ideas? Are you selling that you are the person who can do the job? And if not, it's time to fix this.

Use my seed framework and my seed framework is very simple. The , s is for share your passion. E, explain why you are the right choice. E, Expose your brilliance. And D, display your competence. That's simple. It's a job interview, except it's a job interview that you want to be there, you love what you're doing, and you want people to buy into what you're doing by bringing that energy and that belief and that conviction that you are the person who can do the job.

The second C is conversion. You want to be conversion focused. So, like I said, good selling is all about creating a buying environment. When you think about a brick and mortar store. Why is there [00:03:00] candy at the checkout line? Why does Sephora have those last minute deals right there at the counter?

They're creating a buying environment because placement matters. Your audience, the people who are in your community, the people who see your LinkedIn profile. Or your Instagram, they need to be reminded to buy. So put your offers where they can see them. . Send out your emails and put reminders that, hey, in case you need this, here's a reminder to buy.

You're merely creating a buying environment. Inside your Facebook group, so inside your communities. Continue to create those buying opportunities.

Post that special offer. Send that email with the latest thing happening right now. Create that discount. Create that you know how when you're at the checkout store in the grocery line, you buy one Hershey's kiss and you know what, that's the gateway to you coming back and buying a bag of Hershey's kisses.

So think about that too, with your business, what can you offer them that's [00:04:00] like a teeny bit, a taster and something that they can have a taste of what you offer and come back and buy more. Remember, selling is just about creating buying environments. So create more and more. Situations where people feel like they can buy.

The third C is connection. People buy from people. And if you're hiding behind your computer, hoping that someone just finds your business, and I've been there, I've done it. You're missing out because I was missing out. You need to talk to people, let your network know what you do. And I know sometimes you feel like, Oh, well, you don't have a network of people who would buy from you.

It doesn't have to be someone who would buy from you. But when you talk to the network, you already have and tell them about what you do. If they come across someone else, who's looking for the services that you offer , guess what they know someone.

Everybody wants to be a connector, everybody wants to be that person who can connect a friend of theirs who wants something with another friend of [00:05:00] theirs who offers something. So share with your existing network what it is that you have to offer. Because how many times do we not even know what our friends do for work?

How many times do we not even share what we do in our business? And if we don't share, how can people refer you? So join communities, attend local events. Always be making new connections and always be making sure to connect with your existing connections. Because even if they are not the people that are ideal buyers for you, they have a network too.

And can come across someone who wants to buy what you offer, but they don't know what you offer. So tell everyone what it is that you do. The fourth C. For my Christian entrepreneurs because I am Christian entrepreneur myself The fourth C is Christ centered sales.

Like we're not just here to make money We're here for kingdom impact and if you think about when the disciples were struggling to catch fish in John 21 Jesus told them throw your net on the right [00:06:00] side of the boat and you will find some and then boom Their nets overflowed. So think about that too, that business isn't just about strategy and tactics.

It's also about obedience to God. You know, when you walk in faith and you take action, you can trust in his provision. So just to recap, our four C's. The first one is conviction. Sell with confidence, knowing that you are the right choice. The second C, conversion. Make sure that you're conversion focused.

Create an environment where buying is easy. Place what you're buying everywhere so that, you know, for that person who's like, Oh, I actually forgot I needed that. There you are, and there your offer is. Connection. Get out there and talk to people. People buy from people. Everybody knows someone. Every one person you know has a network.

And every other person they know has a network too. So get out there and talk to people. [00:07:00] And let them know exactly what you do and for whom you do it for. The fourth C is Christ centered sales. You know, trust God's provision in your business. Well, those are the four C's for selling without being sleazy.

Now it's your turn, which of the three C's that you think you would need to focus on most. And if this helped you, please subscribe and share this with another entrepreneur. I create content for Christian entrepreneurs to help you along your journey.

I interview people on the podcast and I share bits and pieces of things I've learned on my journey. So if you're interested in learning frameworks and things that I've discovered over the couple of years that I've been a early entrepreneur, stick around for more

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