The Entrepreneur’s Kitchen

How One Couple Built an 8-Figure Business—and Sold It to Alaska Airlines

Season 5 Episode 17

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What makes a business valuable enough to sell?


Ral West didn’t just build an 8-figure business—she built one that could thrive without her, leading to a successful sale to Alaska Airlines. 

In this episode of The Entrepreneur’s Kitchen, Ral shares her journey from “mom and pop” hustle to a systemized, scalable company—and why she now helps entrepreneurs escape the trap of being their business’s bottleneck.

Tune in to learn:

  • Why your real value isn’t in doing everything yourself
  • The six principles behind a freedom-focused business
  • How systems, data, and culture made her company acquisition-ready
  • What she learned from mentors like Robert Kiyosaki
  • How you can begin to live the dream—without sacrificing your values or family

This episode is a must-listen if you’re building a business with long-term vision, time freedom, and legacy in mind.

🔗 Learn more about Ral West https://www.linkedin.com/in/ralwest/
📬 Subscribe to Ral’s newsletter on LinkedIn: Ral’s Success Principles
🎓 Check out her course & mastermind https://www.ralwest.com


🌟Resources mentioned:

🎯 Get your copy of The E-Myth Revisited 


Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

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