The Vision That Creates Business Success with Special Guest, Dr. Dave Jones

A Raw Conversation on Identity, Delay, and God-Sized Dreams with Dr. Dave Jones.

Feeling stuck in your business? Dr. Dave Jones reveals the 3 reasons your vision isn’t working—and how to get it back on track.

📌 What’s Covered in This Episode

• Discover how aligning your personal identity with your business vision can drive entrepreneurial success.
• Learn the three common pitfalls entrepreneurs face with their vision and how to overcome them.
• Uncover the significance of crafting a vision statement that is concise, memorable, and impactful.
• Explore the journey of Dr. Dave Jones from a hockey player to leading a multimillion-dollar Christian advertising agency.
• Gain insights into the R7 framework for developing and executing a God-centered business vision

Dr. Dave Jones brings a rare combination of professional athlete experience, military service, and psychological expertise to his work as founder of one of the world's largest Christian marketing agencies. After competing professionally in hockey across Europe, Dave founded M is Good in 2001, developing the innovative R7 process that helps leaders effectively communicate vision.

Learn more about Dave https://misgood.com/

Connect with Dave https://www.linkedin.com/in/dave-jones-ed-d-87847312/

Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

Transcript

Dr Dave Jones Vision and Business Success

Dr Dave Jones: [00:00:00] a lot of times , this is us and our vision. If it's not happening in the first year, it might have done something wrong. Doubt, fear, anxiety, stress, lack of resources, lack of funding. Your bucket's just filling up, man. There's three problems with vision. One, you don't have it.

Dr Dave Jones: Two, you're not communicating it, and three, you don't believe it. And so there's lots of doubt and insecurity and all that when your bucket is filling up. Just keep casting vision, keep going through the doors,

It.

Priscilla Shumba: Welcome to the Lessons of Entrepreneurship, the Journey of Reinvention. Today I've got an exciting guest Dr. Dave Jones, the founder of M Is Good, a Christian advertising agency that has generated over $50 million in revenue. He is a strategic consultant to CEOs. The author of Vision [00:01:00] Wins.

Priscilla Shumba: I'm so excited to have you here, Dave, because not only has the cool factor gone up by you being here on the show, but you've done so much and you speak to something that I think small business owners, entrepreneurs, , we get blurry about and it's very important you speak about vision.

Priscilla Shumba: So I'll let you start with your vision should align with your personal identity. What do you mean by that?

Dr Dave Jones: Yeah. So like vision's a big thing. First of all, thank you for having me on. It's an honor to be on and I'm excited to talk to you tonight. I would say that of all the things that I do over the years, this is my 24th year at m is good.

Dr Dave Jones: I started it in November, 2001. It's Hard to say that you're an expert on anything. I just don't believe in that. 'cause I believe in a growth mindset like always learning, growing and changing versus I know everything. I've been doing this for so long. How dare you challenge me kind of thing.

Dr Dave Jones: But I would say that vision is something that I know very well just because I've stumbled through it, Priscilla's for so many years. And I've made [00:02:00] so many mistakes. So we're talking about the structure of vision, the culture of vision. , We could do a three hour podcast on it, honestly.

Dr Dave Jones: I believe that as an entrepreneur, whether you're starting or you're in the middle or even towards the end of your career, vision and identity are a big deal. Me running a Christian organization, Christian ad agency, I believe that God has put a vision in your heart and that vision needs some sort of curation, but also , some discovery.

Dr Dave Jones: in where you're going. So once that's out, great things happen. And I'm gonna say it's not easy. I would say great things start to happen where I just believe that God can move. When that vision's, whether you're realizing it, whether you're speaking it, whether you're just doing it, yeah. So I think it's a big deal in who you are. There's this. Sort of performance thing that happens. Like we believe that, how we make income is who we are. [00:03:00] That's not who we are. I think that's part of who we are, but it's not who we are and it's not what we do.

Dr Dave Jones: Did that answer your question? I felt like that was a little bit more than you're asking for.

Priscilla Shumba: And you raised some more questions for me.

Dr Dave Jones: Okay. Okay.

Priscilla Shumba: You talked about the curation of the vision.

Dr Dave Jones: Yeah.

Priscilla Shumba: that look like? 

Dr Dave Jones: Okay. Let's just get into some, really cool vision statements. Years ago, bill Gates, he had a vision to have a computer in every home. That vision was crazy. Talk. Back then, the size of a computer was the size of a house, like literally.

Dr Dave Jones: And he said, the vision is to have a computer in every home. Today there are probably, I think the latest pole out there was there are three computers per one human on the planet now, which is crazy. FedEx's vision was to be in every city every day. Think about that, to be in every city, every day.

Dr Dave Jones: The curation of that. To have a computer in every home, to be in every city, to take that vision and go, okay, how do we [00:04:00] strategically execute this? And what are the tactics to make this happen, is really hard. So it's gotta curate, , you've gotta sit with it.

Dr Dave Jones: You gotta understand how do we execute this? Now FedEx is in every city, every day, twice a day, that's crazy. One of the visions that I worked on myself was through Freedom United, the largest modern day anti-slavery organization in the world. And that vision is to end slavery.

Dr Dave Jones: you think about that practically it's never gonna happen. There's about 2.5 to $3 billion created in the slavery organization. To fight slavery is about two to $300 million dollars. It's an unfair fight. In fact, the slavery that's going on is work labor, slavery.

Dr Dave Jones: It's not, sex trafficking. It's a very small portion of that. And so when it's curating, it's like, how do we execute this vision? And a lot of times,, I like to be an encourager of the vision to say, look there's nothing wrong with you and your vision.

Dr Dave Jones: It's that you haven't communicated it enough You [00:05:00] Haven't talked to the right people to help you execute the vision. If the vision is written correctly, it's so much bigger than you. It involves resources time and treasure of multiple people,

Dr Dave Jones: I look at it like, I dunno if you have any viewers or listeners out there that used to watch Batman, when the commissioner was in trouble, he would send the bat signal up on the building and the Batman would come flying. And Do you remember that?

Priscilla Shumba: Yes.

Dr Dave Jones: And this is like the vision statement. It's like your bat signal. Saying, okay here's what's in my heart. Here's what God has called me to do. Send up the signal and watch God work.

Priscilla Shumba: I'm glad I asked for you to go into that It's enough already. Someone can log out at this point and they got,

Dr Dave Jones: that's good.

Priscilla Shumba: but they shouldn't because there's more to come.

Priscilla Shumba: Thanks for breaking that down Dave. There's something that happens. Maybe you can speak to this a little bit. Sometimes we think vision, like you said, sounds like crazy talk. It just sounds too big

Priscilla Shumba: Because we haven't called in the right [00:06:00] people or we haven't signaled to the right people, we then try to put it aside because it feels too big and it feels too impossible. They speak about maybe as vision drifting how do you spot that and what do you do in that phase?

Dr Dave Jones: This is a great question. I like to use an example of you go to a waterpark there's that giant bucket. That's filling up with water and everybody's oh my gosh, when's it gonna tip over? You don't know when it's gonna tip over. You don't know what the water level is, but we all know that it's gotta fill up with water before it tips.

Dr Dave Jones: And I think a lot of times , this is us and our vision. If it's not happening in the first year, it might have done something wrong. Doubt, fear, anxiety, stress, lack of resources, lack of funding. Your bucket's just filling up, man. There's three problems with vision. One, you don't have it.

Dr Dave Jones: Two, you're not communicating it, and three, you don't believe it. And so there's lots of doubt and insecurity and all that when your bucket is filling up. Just keep casting vision, [00:07:00] keep going through the doors, keep getting your butt kicked on it. You know you're gonna get punched in the face.

Dr Dave Jones: Nobody's gonna relate to you. It's really hard, the Bible talks about. Vision to write it on a tablet and make it plain and in Habakkuk two two, this is a time when Nineveh was at its height and, for those out there don't know the story, Nineveh was like this place that nobody wanted to go to.

Dr Dave Jones: In fact, Jonah was like, God, I ain't going to Nineveh. If you know the story about, him going and getting swallowed up by the whale and getting burped up in Nineveh. Nobody wanted to go to Nineveh. So I look at it like, it was like New York and Los Angeles. during the sixties.

Dr Dave Jones: Like anything goes. The crime, the sex, the drugs, everything was happening in Nineveh. And so Habakkuk goes up on this watchtower and he's just God, what are you doing? This is crazy. And so Habakkuk says, God, I'm just gonna sit here. I'm gonna sit here and wait for you to tell me what's going on, God.

Dr Dave Jones: And so God responds with, , write the vision on a tablet, [00:08:00] and make it plain so the runner running by can see it and carry it with him. That's God's response to all the chaos. And so if we look at that and break it down a little bit I think about this as like a, like today we're driving down the highway and we see a billboard that says.

Dr Dave Jones: McDonald's next exit, right? That's simple. Oh, okay. I'm hungry. I want to eat. Or gas next exit. Simple. You can carry it with you. Or you're driving down the highway and you see a billboard with all this messaging on it, and you can't read it 'cause you're going by too fast. There's gotta be multiple billboards for you to get it too, 'cause you don't sometimes see it.

Dr Dave Jones: So this is our vision. It's gotta be short, it's gotta be portable, it's gotta be easy to understand, memorable, inspiring, detailed, and it's gotta have the God factor. It's gotta be bigger than you. It's not bigger than you, than it's a mission statement. That was a lot Priscilla.

Priscilla Shumba: Thank you for giving us that because , that made a lot of sense, the reasons why. I think when you [00:09:00] mentioned those three reasons, someone will be able to say, okay,

Priscilla Shumba: Where do I fall in that? And for the person who says, okay, I've got the vision.

Priscilla Shumba: I'm communicating it, and it's getting heavy , to carry this vision How do people stay on focus? .

Dr Dave Jones: That is a great question, but it's so hard, right? because again, if you look back at the Bible, God uses people that are just not the people you think he'd use. And so a lot of us are those people. We don't have the money, we don't have the time, we don't have the resources.

Dr Dave Jones: And you're going, okay, this is the vision, Lord. Yeah. And you chose me. Yeah. And so it is prayerful. I look at it like, this is a hallway with lots of doors. If you stand at the end of the hallway and go, geez, that's a lot of doors.

Dr Dave Jones: I'll wait till one opens up and then I'll walk through. , In my experience, that is not how it worked. , I've had to walk down that hallway and I've had to open a couple doors that I shouldn't have opened, but I needed to learn from it before I got to the right door.

Dr Dave Jones: I think that's part of [00:10:00] the vision is, you know what, I gotta see what works. I gotta get, kicked in the teeth a couple times. I gotta get up, I gotta learn from this, and you gotta glorify the Lord in the valleys. Like I've had lots of valleys, but I've learned from those, I've tried to do my best, probably like a seven out of 10, best.

Dr Dave Jones: 10 being the best. . And just learned from it and and I just kept on going. , So, that's what I would say, that somebody's discouraged by it. Just keep going. Keep going. I.

Priscilla Shumba: Dave, I never allowed you to tell us how you landed on this path, I know you've gone from sports to marketing, tell us your backstory. I think you've opened a lot of doors and they've led you a lot of places,

Dr Dave Jones: Yeah.

Dr Dave Jones: I was a hockey player growing up, in Northwest Pennsylvania. Early on I had some success. I won on a couple high school hockey championships, state championships. I played junior hockey in Ottawa and in Cleveland. In Cleveland. I got a slap shot in the face, broke my nose in three different

Dr Dave Jones: directions deviated my septum, cut my nerves between my teeth and my mouth. I went to the [00:11:00] Cleveland Clinic, , they, did nose surgery on me, put three yards of gauze up each nostril and with tubes. What happened, Priscilla, was I couldn't breathe. So like I would've to breathe through my mouth.

Dr Dave Jones: For two and a half, three weeks, my tongue would dry out, crack and bleed. That was the first time that I was like, Lord, what do you want me to do with my life? Because this stinks. this is not working. so I ended up playing hockey in Europe and I came home and it was a great run , in Europe, and Germany.

Dr Dave Jones: And then same kind of thing kinda happened. I got in corporate America. I was working for Fox TV as a media buyer. And I was like this is not what I was called to do. And so I just prayed a prayer right there in my cubicle, Lord, what would you have to do with my life?

Dr Dave Jones: And I didn't hear an audible voice or anything like that. I just said, I'll start an ad agency and see, what I call it. And I just came up with the names, marketing Ministries, and I thought that was a really dumb name. So I got a lawyer to see if it's available, and sure enough it was, and I was like maybe.

Dr Dave Jones: Yeah, it's not such a dumb name, and so I started to [00:12:00] build my company. I had no idea what I was doing, and first year I had $15,000 in revenue. And I made 15%. Second year was $30,000. I don't know if the math is, $750 it made that year.

Dr Dave Jones: 800 bucks, after taxes.

Dr Dave Jones: And so , that was tough. And then the third and fourth year it doubled and tripled we billed over a million dollars in the fifth year and it just never looked back. My journey has been one of just following God's intuition and lead.

Dr Dave Jones: Today, M is Good is one of the largest Christian ad agencies in the world. We manage about 38. To 41 clients. Our media spend is about $1.6 million a month. we have, clients that depend on us for strategic development and their messaging and their KPIs, their key performance indicators.

Dr Dave Jones: And so throughout those years, man, this is my 24th year right around 2013, I really wanted to become a steward of. People [00:13:00] just understanding behavior. I didn't really have a track I knew it was psychology, psychology, study of human behavior, sports psychology is a study of human behavior within sport.

Dr Dave Jones: I just wanted to chase that, just knowledge. I really wasn't looking for a degree. Honestly, I knew a degree wasn't gonna get me like, anything really. It was just more the knowledge, just chasing it. I started down the path of getting the doctorate because it had a path of, reading and writing and, discussion.

Dr Dave Jones: And so that took me 13 years. And and December 6th, 2024, I defended my final dissertation and became Dr. Dave.

Priscilla Shumba: Wonderful.

Dr Dave Jones: Yeah. 

Priscilla Shumba: That's exciting. I'm interested to know, maybe you can think of pivotal moments in your business Things that you could share with, entrepreneurs or small business owners who are just starting out, who are maybe in that stage where it's man, is this worth it?

Priscilla Shumba: After taxes at the end of the year and it's this is the second year and this is not making any money sense whatsoever, but you're pushing through.

Dr Dave Jones: [00:14:00] Yeah, I would say that you have to give it at least five years before you even begin to evaluate. That would be my advice. That's what happened to me. Like, I knew it wasn't working and I knew I had to walk through some doors. But it never crossed my mind to say, I'm gonna do something else now.

Dr Dave Jones: I had lots of doubt and fear and anxiety and stress, and I knew I needed to somehow make it work. I didn't know how. I just kept on moving and I, prayerfully, kinda leaned on God. Now I've never been like a Pentecostal person where I'm hearing from the Holy Spirit and, like God said in an audible voice, that's never been me.

Dr Dave Jones: It's more of I think I'm gonna go in this direction, see what happens. And there are things that work and things that don't, , and how they work for you is different than how it worked for somebody else. So I never really compared myself to others.

Dr Dave Jones: I just wanted to chase what I thought I needed to hear or learn. . I had a mentor tell me. 'Cause I just didn't like myself, Priscilla. I honestly I just didn't like myself. Like my personality, my self image was terrible. So I had a [00:15:00] mentor that told me, turn off the tv, in this case now would be put down your phone, and for the next two years, read these books. He gave me 30 books and I read 'em in the first year., And when I tell this story, I remember, like I had a place in my apartment where I would just have a nice rocking chair with a nice lighting I would just go and I would read these books that he gave me.

Dr Dave Jones: And so that's what I would say if you're an entrepreneur, it's not working. Keep pushing. You're gonna build somebody's dream, period. It can be yours or it could be somebody else's, but you're gonna build a dream.

Priscilla Shumba: it's interesting, Dave,

Priscilla Shumba: being an athlete, , I would think that it takes, some certain drive that most people don't have

Priscilla Shumba: It takes a certain amount of being able to push through. So it surprises me that you say you didn't like yourself or you didn't see yourself in a good light when you accomplish what most cannot. 

Dr Dave Jones: I think that athletes like you, Priscilla, I've watched some of your podcasts coming in here. I can see that you're chasing something else. [00:16:00] You wanna become the best version of yourself, you wanna see how far you can go, right? And so I think most people are like that, and I think athletes are the same.

Dr Dave Jones: They've just gone farther with , what they could do. The world idolizes them, right? They look at them and go, wow, they have it together, but they don't. In fact, behind me is a. Sports psychology journals that I've read for the last, five years, two to three a week, the higher the performer, Priscilla, the more dysfunction there is.

Dr Dave Jones: So when somebody is, a super high performer that has, the money and the wealth, a lot of times, I'm not saying all the time, but a lot of times they're masking and so they use the ways of the world to say. You know what? How dare you talk to me or challenge me.

Dr Dave Jones: Look at all the stuff I got. But really they're masking.

Dr Dave Jones: What I've learned is we don't gain in our identity by how much stuff we have or how many commas we have in our bank account. It's about [00:17:00] how we're helping others become the best version of their selves and how we're fulfilling our vision, right?

Dr Dave Jones: And so athletes, especially in transition, I don't know if you've ever read the book by Malcolm g Gladwell, 10,000 hours, it takes a lot of hours and a lot of repetition. Become an expert in something. And so that's something you become an expert in,

Dr Dave Jones: you're gonna retire from it. And then what do you do? So now the identity gets challenged, your vision gets challenged. So that's where a properly written vision on the foundation of fulfillment and purpose is better than, I want to have, $10 million in the bank account.

Dr Dave Jones: See me as rich and I've made it. That leads to emptiness.

Priscilla Shumba: I'm so glad you mentioned that because even sometimes your business fails,

Dr Dave Jones: Yeah.

Priscilla Shumba: your identity and that was the vision, this business, and this is who you think you are,

Dr Dave Jones: It's a bad place to be.

Dr Dave Jones: Yeah. And so that's why I was saying I didn't like who I was because I was trying to score goals to be likable. I was a hockey player. So the more goals I [00:18:00] scored, the more people liked me until I stopped scoring goals. Now, my identity, what happens? This is where I felt like I was on a curb in a city I've never been in.

Dr Dave Jones: Now they're gonna like me for who I am. Who am I? I didn't like me 'cause I didn't even know myself. 

Priscilla Shumba: Thanks for sharing that with that Dave. I think a lot of people really take something from that, we put so much of ourselves into something that when that thing doesn't work, that point of okay, so who am I? And I like that you talk about vision of purpose and of helping other people and

Dr Dave Jones: Yeah.

Priscilla Shumba: place where you find joy, especially for, Christian entrepreneurs.

Priscilla Shumba: I think they would really identify with that. I'm interested to know of the 30 books you read that year, is there one that you would say, something stood out for you or something unique you remember still even today?

Dr Dave Jones: I could probably name about five to six of them. So how to win friends and influence people maximize manhood. Men are from Mars, women from Venus. There's so many good books [00:19:00] in there. That personality Plus Read that one Strength Finder. , There's so many good nuggets in there.

Dr Dave Jones: I already know where to begin. Who you are when no one's looking, that was one of my favorite ones. I think Bill Hybels wrote that one, so that has stuck with me for years. Priscilla, who you are when no one's looking, it's powerful, so you have integrity when everybody's watching, but what happens when nobody's watching?

Dr Dave Jones: Because who you are when no one's looking, it really defines you. This is why I love golf so much, is because you can cheat and golf very easily. And nobody would care, but you're not gonna get better when you cheat.

Priscilla Shumba: I never thought about that. That golf is a sport where you can

Dr Dave Jones: Oh, it's so easy. Yeah.

Priscilla Shumba: Now, I know you've got your book Vision Wins and I

Dr Dave Jones: Yes.

Priscilla Shumba: is for athletes who coming up, athletes. Maybe you can tell us, what was the concept behind that book and what led to that.

Dr Dave Jones: Yeah. Vision wins , the whole premise of the book is R seven. R seven I got hit with a prophetic word in [00:20:00] 2009 in Germany.. That prophecy. It's pretty fine tuned now. But it was R seven. So R seven is, what's the destiny? As a Christian, we know the destiny is to glorify the Lord with our talents and our abilities.

Dr Dave Jones: What's the vision? From the vision? We build the strategy from the strategy. We're building the brand, then we're communicating that brand, and then we're praying about steps one through five and then step seven, take action. I'm a big fan of John Gordon. I love his books. I dunno if you ever read his books before, but they're just, they're awesome fables.

Dr Dave Jones: The carpenter he wrote he's got five books that are just incredible. So I had the opportunity I was chaperoning him at an FCA event and I asked him how he wrote a book and he told me the process and , it stuck with me for about five years. R seven is a fable.

Dr Dave Jones: , All the characters are either a part of my personality or somebody else's. There's a kind of a mashup of people in there, and it's Kelly and Elliot that go through life together in Edina, [00:21:00] Minnesota. And they're challenged by their vision by this mentor named jj, who's the Zamboni driver at a local rink.

Dr Dave Jones: And they go through life and they have some trauma that happens. 'cause life's, peaks and valleys. It's not awesome all the time. And it takes you through R seven in a fun story kind of a way.

Priscilla Shumba: I look forward to that.

Dr Dave Jones: I'm looking forward to hearing your input on the book. We need to do this again where you've read it and go, oh my gosh, what does this mean? That would be awesome.

Priscilla Shumba: should do I love to read books and if the author's willing let's plan this. This is something to definitely do.

Dr Dave Jones: Yes, I would love that, Priscilla. Let's do it.

Priscilla Shumba: So to the audience, do come back, because we're gonna go into R seven and I think there's gonna be something special for everyone there.

Priscilla Shumba: I wanted to ask you you've been leading this business for a long time and you've done a lot of work with a lot of people. What would you say is your key leadership principles or biblical leadership principles? 

Dr Dave Jones: I would say the number one is trust. One of those books on the book list that the mentor recommended me [00:22:00] is a book called Getting Naked. And so this is a book about how you communicate with, your clients. How You communicate as a leader. And it's better to be transparent about what's happening than trying to be right, that's basically the premise of the book.

Dr Dave Jones: In order to do that, you have to be honest, you have to be transparent. Having trust is a big deal in leadership. Also, I would say principle number two is collaboration. I've learned a long time ago that I don't have to be the smartest guy in the room. The stress of being the smartest guy in the room is too much.

Dr Dave Jones: And then when it doesn't work, it just, now you're not building trust, and so it's better to be collaborative than to be right. That's A big one. And so I love to collaborate and I love building trust. Those are the two kind of core principles. I was never the most talented person.

Dr Dave Jones: In the room. And so I didn't have the proper genes and the proper parents that had, the right education. And so I [00:23:00] always treated myself as what can I do, right? So if I don't have the right genes and I didn't have all the money.

Dr Dave Jones: I just figured out that I could come early and stay late.

Dr Dave Jones: , That just requires a little bit of thought, a little bit of planning. You don't have to be special to come early, stay late. You know what you have to do. You have to be focused. And so I would say trust, collaboration, and then come early, stay late.

Dr Dave Jones: Anything I've been accused of, Priscilla, it's good. I've been accused of being committed. , Running an organization for 24 years, the same organization, you have to be committed and you have to come early, stay late. 

Priscilla Shumba: What are you excited about that you see happening in the marketplace, in your industry, or just out there? What's exciting to you right now?

Dr Dave Jones: AI is exciting., I. Everybody's trying to figure out ai and how we use it and how it's gonna change. I'm excited about that to see how the world turns around that. I'm excited about the future of Israel. I know that sounds crazy what Israel's going through, [00:24:00] but I love God's chosen people and I love God's chosen land, so I'm excited to see.

Dr Dave Jones: How Israel gets glorified through all this craziness that's happening. I love being part of teams that excel, teams that are efficient. I usually leave clients with a question of, what's the future you're fighting for? That's a great question to ask, and so I love being part of that conversation and being collaborative and helping people with their vision. That's what I'm excited about now on a sort of personal level like I said, I love playing golf. I love seeing how far I can go in golf. Like I'm pursuing that right now. It used to be CrossFit, it used to be my doctorate.

Dr Dave Jones: Now I'm okay, how can I get better? .

Priscilla Shumba: Thank you so much, Dave and. I'm happy that you've told me go and read this book and let's talk about that. I'm looking forward to that as well. The audience, please, if you'd like to know more about Dave, please go to m is good.com. It's gonna be linked in the description.

Priscilla Shumba: Dave, is there [00:25:00] somewhere where they can follow you, where you're most active?

Dr Dave Jones: Yeah. I'm probably not very good on the active side of things, so I think Emma's good is the best place to go. I'm on LinkedIn as well. So I would just say, I post about three blogs a year. I. For the last 10 years. So I've got a lot of great content on the R seven. Blog page on M is good, so if you wanna read about or watch the R seven podcast, it's on.

Dr Dave Jones: M is good as well.

Priscilla Shumba: Dave. Thanks so much. It's been an insightful conversation and it's only part one. There will be a

Dr Dave Jones: That's right. Let's go.

Priscilla Shumba: Look forward to that. It's been a pleasure.

Dr Dave Jones: Thank you.