Small Business Growth: Niche Clarity & Visibility with Special Guest, Nate Fancher

What if market demand—not more content—is the missing link in your marketing?

In this episode, Nate Fancher—former worship pastor turned 8-figure strategist and founder of Tell Us Media—reveals what it really takes to create market demand, build a values-driven brand, and stop selling yourself short.

This episode is packed with insight for Christian business owners and coaches who want to build scalable, sustainable businesses while staying true to their faith and calling.

We cover:

• How to turn content into conversion
• Common mindset blocks Christian entrepreneurs face around money
• The key to building a powerful personal brand without becoming the bottleneck
• Why “riches in the niches” isn’t just a saying—it’s your next strategy

🎧 Hit play and learn how to position your offer, simplify your messaging, and finally stand out in a crowded market.

Nate Fancher is the founder of Tellus Media and creator of JUYO : a powerful, all-in-one marketing platform for audience-based businesses. With over 20 years in digital marketing and ministry, Nate has helped clients scale from zero to 8 figures, worked with names like Tony Robbins and Russell Brunson, and built viral social 
media brands. He’s on a mission to help leaders grow profitable, meaningful businesses rooted in truth — not hype.

Resources mentioned in the episode:

Oversubscribed: How To Get People Lining Up to Do Business With You by Daniel Priestley 

Learn more about Nate Fancher  https://natefancher.com/

🔗 Connect with Nate: https://telus.co

Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

Transcript

Nate Fancher Episode Marketing, Personal Branding, Coaching Offers, Christian entrepreneurship

Nate Fancher: [00:00:00] the one thing that keeps personal brands from growing is that they sell themselves instead of selling the result.

Nate Fancher: , Whenever you sell yourself. It's not bad, but people expect you. But if you can sell the result, then they expect the result. They don't care about your time as much. They won't bug you as much, if I can be frank about it. And I think with coaching, it's obviously a little challenging because the coaching is where you're gonna help someone.

Nate Fancher: And so if it's one-on-one, that's the most valuable. Type of delivery you can give.

Priscilla Shumba: Welcome to the Lessons of Entrepreneurship, the Journey of Reinvention. I got a special guest for you today. Nate Fancher, the founder of Tell Us Media, creator of Juyo Nate your story surprised me a little bit, so I'm just going to drive right in. From a pastor to an eight figure marketing [00:01:00] strategist.

Priscilla Shumba: Tell us how.

Nate Fancher: First of all, it's wonderful to be with you, Priscilla. Thanks for having me on. I still am a pastor. In fact, I'm on staff at our church here in Houston. And I'm part-time it's a long story on the church side of things, but grew up in church and have such a.

Nate Fancher: I don't know how to say it. Just a love for that environment and I'm a strong believer I love Jesus. So I don't know how spiritually you wanna get on the podcast here, but that journey growing up was really very important to me. It was very foundational. I also am a musician and in church, played a lot of music, and then

Nate Fancher: instead of going to college, I went to Nashville to be in the music business as a songwriter. And in that journey, it was around 1999, 2000. I learned a lot about the internet because if you remember back in that time, the internet was just. A baby and there was so much happening. It's a little bit like AI today.

Nate Fancher: It's such an opportunity. But at the time I was playing in a [00:02:00] band and we just really learned the importance of building direct relationships with our fans through the internet. And we realized we didn't need a record label. We didn't need to go that traditional, conventional route. In that time, I learned a lot about internet marketing websites, things like that.

Nate Fancher: I ended up freelancing and doing some of that for other businesses on the side while I kept pursuing music and ended up going into ministry with some churches on their staff playing music as the worship leader, worship pastor, and continued to do digital marketing for different projects.

Nate Fancher: And then years later, just. Going full-time into that and have just been on the wave of, the internet. As we now know it. So much has happened and so much has changed, but I've failed a whole lot. I've seen a lot of things come and go. I've made quite a bit of money, lost quite a bit of money, made some money back, it's been , quite an adventure.

Priscilla Shumba: The reason I say that it's such an interesting thing 'cause I find that among [00:03:00] Christian entrepreneurs, the audience is Christian entrepreneurs. often struggle a lot around money. I don't

Priscilla Shumba: It's money, mindset or just even the idea of, really going for it in business.

Priscilla Shumba: And there's so many, hurdles. I'm interested to hear if. You encountered that, or if you didn't encounter that, or you know how you traveled that way?

Nate Fancher: Absolutely. Yeah. I can certainly say that's been a journey too. Yeah. I think believers they wrestle with it just simply because they know that money doesn't answer. Everything at all. It doesn't make you happy. In fact, the more money you make, you start to realize, oh, everything that you hear out there about how money doesn't make you happy.

Nate Fancher: It really is true. The more you make it can actually cause more problems. There's an old nineties rap song called Mo Money Mo Problems, right? And it's true. So I think it's a test of your heart, once you start to make the money. But I think for me it was, in order to reconcile some of those things.

Nate Fancher: It was a lot [00:04:00] in scripture actually that really helped me overcome some of those things because I really do believe that wealth properly defined as something way more than something material is where you have to focus and really just get the mind of the Lord. And it's in scripture, it's in the Bible, it's.

Nate Fancher: In Deuteronomy, the Lord says, he's given us the ability to create wealth and there's so much more that we could get into about when you become a person of value, which. Really every believer, every Christian has the most important message that there is in all of history.

Nate Fancher: And so you have the most valuable thing there and it should permeate everything you do. A really successful business that lasts a long time is one that delivers on what they promise. And I think there we're surrounded by a lot of entrepreneurs that go after the cash first.

Nate Fancher: And. I've made the mistake where it's like I was so fixated on making the money that I didn't care so much about how I was gonna deliver what I was gonna sell or whatever. Does that make sense? And it [00:05:00]always ends up coming back to bite you if you chase the money first. But if you're. Focused on serving people and delivering true results to someone that really needs a solution, then it's worth a lot.

Nate Fancher: And depending on what you're selling of course, and who you're selling to and all of that it's not about how much you make the amount that's in your bank account. It's really about becoming free of the need to, hold on tightly to the material stuff. That, for me was the breakthrough.

Nate Fancher: I have a family, I've got four kids and we, have seen a rollercoaster of, trying to provide and over the years there's been feast and famine, right? But that drives me every day my first calling really is to disciple my children. Serve my family, and provide for them in every way, spiritually, physically, financially.

Nate Fancher: And so that's what's driven me. Obviously it's an ongoing battle. As Christians we have to never forget that there's two battles inside of us, right? There's the [00:06:00] sin nature, which is always going to lead to death. And then there's, if you're born again, the spirit of God, , which is always gonna lead to life and sanctification and growth that's a daily fight, but. I think it's totally godly to have a desire to generate wealth if your heart is in the right place. And of course if you're generous and you don't hold onto it, , that's one of the big secrets is just letting it go.

Priscilla Shumba: thank you for sharing that. 

Nate Fancher: Yeah.

Priscilla Shumba: sometimes you see two things you see that side of like entrepreneurs who just wanna sell and they don't care happens after they sell. And the internet is so much focused on that entrepreneur just sell.

Priscilla Shumba: Just sell.

Nate Fancher: Yeah.

Priscilla Shumba: Not so much on the create value and have a promise and deliver on that promise. And then you also have the other side of people who are focused on serving and serving well, but never wanna ask for the money.

Nate Fancher: Yep. Absolutely.

Priscilla Shumba: And

Nate Fancher: Yes.

Priscilla Shumba: both those worlds are [00:07:00] problematic.

Nate Fancher: they are. Yeah. Yeah. You're doing yourself a disservice , when you're not confident in what you're delivering. Then . You're not gonna be confident to ask , we could get into sales psychology and that's a big conversation but think it comes down to just believing so much in the transformation of the result of whatever it is that you're selling.

Nate Fancher: And that transformation is worth a whole lot to that person if they trust you enough and obviously, if they have the money for it that's important. 'cause I unfortunately, there is this closer mentality of just trying to close the deal, and if it's the wrong person, if they don't even have the money, you can't try to squeeze it outta them in some manner, go get some credit cards.

Nate Fancher: I've been a part of different things where our sales teams were, selling these things to people that probably shouldn't have purchased them. They were clients of ours. It was a real estate coaching offer and unfortunately it was not a great offer. And that's part of our business is actually we've learned a lot from that.

Nate Fancher: When we're working with our clients, we wanna make sure that client is delivering on a good result [00:08:00] and that they're not, scamming these people. That's a big deal. But anyway, so when someone has a really strong pain point and they really want to get whatever it is you're selling you just have to be very careful with who you're talking to.

Nate Fancher: And if the money's there and the value's there and you can deliver on what you say, then you should charge whatever it is that it's worth. I think because. , There's almost like a responsibility or a duty to sell because you have to stay in business and you can't stay in business if you don't have profit margin.

.

Priscilla Shumba: I'm so excited to speak to you, Nate. 'cause I went on your website and I'm looking at all the. Iconic online ads and online presence things that we know in today. 10 x Russell Brunson, and I'm seeing all this, it makes sense that your background is in music because that comes through a lot in the work.

Priscilla Shumba: And I'm interested just to know, you've worked with all these great people in the entrepreneurial space. What would you say is key that you find to the success or the breakthrough of a founder from your experience and from the [00:09:00] people you've seen.

Nate Fancher: When the founder is starting out? There's so many things. Some of these big names that are in the digital education space, of course, they've been around a long time and they caught a wave. Many of them, like Russell Brunson's a great example with ClickFunnels.

Nate Fancher: He caught a wave at a perfect time to deliver on a SaaS product, ClickFunnels. But he was such a great marketer before that. And he just kept staying with that. So it was a good timing. But then he was consistent with his content and he delivered a great result, and he really resonated with people.

Nate Fancher: He built an audience and I think that consistency, of course, he had, hurdles as a founder, but he also knew how to build a great team. He wasn't alone. He had partners. There's a lot that goes into it, 

Nate Fancher: I really believe that. 

Nate Fancher: Sometimes timing has a lot to do with it.

Nate Fancher: And so , if someone's at Square one, what's the timing? What is the next kind of ClickFunnels? Where are we at now? AI is a big deal. There's a lot of things we could talk about there, but I believe that it comes down to [00:10:00] just catching a wave, but then also having some other skills in place.

Nate Fancher: There's a couple things I was actually thinking about this today. There's three things that I think are very important for any founder who's getting started, first of all, you gotta ask this question, who is it that you serve and what is it that you deliver to them?

Nate Fancher: And why would they trust you? So like finding that perfect ICP, an ideal client profile is very important. I think a lot of people forget. And they don't do a deep enough dive into the research and finding where's that perfect dream client that I know is a great fit for me that I can really help?

Nate Fancher: And so when you have that figured out and then you fit the actual delivery part to it, then you can come up with a great offer, right? So an offer a great sales process for that offer, and then deliver on the thing that you promise. If you don't deliver on the thing you promise, then you're gonna get in trouble.

Nate Fancher: . Once you get a few clients that have seen results from whatever it is that you offer, you take [00:11:00] those case studies and then you repeat it. And then once you find something that works, you just keep repeating it. A lot of people get distracted right now.

Nate Fancher: There's so many bright shiny objects and so many things that we can get distracted by, and I really believe that. Those that kinda keep their head down. Yes, you wanna stay current and you wanna stay on the edge of what's happening and stay informed and always grow and expand your skills and not get behind but to stay consistent in the main thing that you deliver just over and over again.

Nate Fancher: Just keep doing it over time. , It starts to grow and then you end up hitting a peak of momentum. That makes it easier, 

Nate Fancher: You're so right on those things. 'cause a lot of times we want the sort of get to success quickly. But like you

Nate Fancher: Yeah.

Priscilla Shumba: of it is right timing. Is happening at that time, and then you can ride that wave. And compounding

Nate Fancher: Yes. 

Priscilla Shumba: It over and over.

Priscilla Shumba: But if you never get so good, then you can never really charge for the value because you haven't. Spend enough time doing the thing to have enough value to [00:12:00] charge for.

Nate Fancher: Yep. That's good. That's exactly right.

Priscilla Shumba: So it becomes this cycle and all these messages that it's so easy, it's so easy. And you think it's this instant thing. Sometimes people do market that way. 

Priscilla Shumba: interested 

Priscilla Shumba: to know, what would you say, if you were gonna start again, what ride and how would you ride it?

Nate Fancher: Oh wow. , I would have to really spend some time to think through what would I wanna do? 'cause there's so many things we can do. And I think that's another, just one little side note on this question.

Nate Fancher: I'll answer the question, but I think people, sometimes think, man, have I missed it? Is it too late to do this or that? And I think the answer is no. Not at all. There's so many opportunities. Of course, with that comes some overwhelm and you have to be like what would I do?

Nate Fancher: But I would probably, I love, I'm a creative musician. I wrote songs and still do every now and then with my kids, not as much as I used to, but. Creating content is still so important and I think sometimes people get overwhelmed with the amount of content out there, and so people, like I just said, they might be like there's so many [00:13:00] great content creators already out there.

Nate Fancher: What am I gonna be able to say that's gonna compete with that? But if you have. A real expertise around a niche of some kind. And if you just start to solve the problems that your ICP has with your content, talking about it, teaching about it, giving things away for free. 

Nate Fancher: It's Alex Hormozi 1 0 1, 

Nate Fancher: just give.

Nate Fancher: Eventually what happens is you would have people just coming to you asking to work with you. And so for me, I would just. It's funny you asked this because I'm doing that now with what we're doing because. It's so easy for a business owner to get focused on sales, to get focused on all the systems and all the different things working on the business that you stop creating content.

Nate Fancher: And I see this a lot with founders of companies where they just, the content ends up becoming very generic and they're just doing it because they know that they should have content, but it's just no one cares about it. Let's be honest, the contents. Boring. It doesn't get attention. I really believe that every [00:14:00] founder, every leader of the company should be the chief content officer, so to speak, and they set the vision.

Nate Fancher: Doesn't mean they created all themselves, but it does mean that they. Care about the things they're putting out in the world. And that's what content is. And now information is free. Anybody can get information. But the key is to create such good content for your ICP for that person. I think a lot of people go too broad, too quickly.

Nate Fancher: If you really find your ICP has problems that only that ICP has that other people don't. And if you really address in your content the solutions to just that problem, it starts to really help narrow the niche down. Does 

Nate Fancher: that make sense? A 

Nate Fancher: mentor of mine always says make sure that your front end marketing all that you're doing on the ads, on your videos your copywriting, whatever content you're doing, make sure that it's primarily speaking.

Nate Fancher: To the ICPs problem that only they have. Here's an example. we were running some ad tests on an offer once where it was all about doubling [00:15:00] revenue. The headline was. Taking them from X to Z. And it was about going from I think it was like go from a hundred KA month to 200 KA month, something like that.

Nate Fancher: But who doesn't want that? Everyone would love that. Everyone would love to make that much money, but we weren't specific enough. And so the traffic that came through that funnel was not good for us because. The ICP was all over the place. It was all kinds of different types of people.

Nate Fancher: So just answering the questions that only your ICP are asking in your content is very important. And so anyway, that's what I would do. I would just go back to, I. Creating content a lot more. And that's what I am doing. Honestly, right now. We're trying to get back to that on a more consistent basis because our organic side is not as strong as our paid stuff because paid.

Nate Fancher: Ads was a great way for a long time to really grow a business, and it still can be, but organic content that gives a lot of good value, that really builds trust is more important and it will become more important as we continue to go, 

Priscilla Shumba: yeah. That's so good I also made that mistake when you put generic messaging. [00:16:00] Then you get all kinds of people and then there's now this disconnect between what you actually offer because it's for a specific person and you've gathered all these people that have no interest in what is actually what you have to offer.

Nate Fancher: Yeah.

Priscilla Shumba: but I know sometimes you're just trying to, you wanna attract more people, but you actually don't, you wanna attract the right person,

Nate Fancher: Yep.

Priscilla Shumba: who's not the right person to say. 

Nate Fancher: Yes. Yes, exactly. And that's very important in your advertising and in all your content that you put out.

Priscilla Shumba: Now. Thank you for that. Now, I wanted to ask you, what is Juyo?

Nate Fancher: I love that question. Juyo 

Nate Fancher: is a Japanese word for market demand. Daniel Priestly, I don't know if you know who that is. Big fan of his work talks a lot about this in his book oversubscribed. But the idea of creating market demand for yourself is really 

Nate Fancher: important.

Nate Fancher: So Juyo just simply 

Nate Fancher: means 

Nate Fancher: market demand and if as a business we can create more demand and less supply, we can actually charge higher [00:17:00] prices, we get out of the hamster wheel of trading time for money and we can really add more value to whoever it is we're serving, right? , And it creates more demand.

Nate Fancher: And I believe that when you have. Some of the things we've already talked about in place, , especially if you have content that really resonates with an audience and you start to grow an audience, there's obviously like little things you can do. Like you want to sell a small digital course, you want to do a, monthly membership coaching program or something like that, and you can do those things.

Nate Fancher: But I. You need to figure out how to create demand. Daniel. He talks a lot about brands like Rolex who they make you jump through so many hoops if you're gonna want to get a Rolex watch. And so they literally push people away. And so it creates all this demand and it makes people want to have it more.

Nate Fancher: There's some persuasion and, copywriting, psychology involved with it, but also have you ever done like a concert or a sports event where you're trying to buy tickets for something and it's like you have to get it fast or they're gonna go, , that kind of like demand is what we're talking 

Nate Fancher: about with Juyo.

Nate Fancher: It's like 

Nate Fancher: having [00:18:00] market demand for your services, for your offers, whatever it is that you 

Nate Fancher: have. And so Juyo 

Nate Fancher: that's what that means. I honestly, I just was like trying to find something different that meant market demand and that's. Where it came from and it's really just the name of our CRM we use go high level.

Nate Fancher: And so we basically built on top of go high level, our version of A CRM that uses those tools. But the whole premise behind what we teach and coach also is just knowing how to create demand. Demand generation is also a buzz phrase in lead gen and marketing these days. And so if you can create demand from your marketing, that's very important.

Nate Fancher: That's what it means.

Priscilla Shumba: That's really interesting. What does that look like for the person who's starting out, just thinking, but how do I create demand for what I'm doing? You, maybe I'm doing organic content and I'm trying to reach, my ideal client and not well known in the market.

Priscilla Shumba: I'm not a big name. How do I create that demand?

Nate Fancher: Would it be helpful if we picked out an example do you have anything in mind? Maybe we [00:19:00]could actually go through a specific example and we can talk about it. 'cause I think that would help. Maybe 'cause there's lots of ways to do that,

Priscilla Shumba: okay. Commonly you find among Christian women, a lot of them are coaches or life coaches. Trying to reach their client unsuccessfully or not being able to create enough buzz or demand in the market, what would you say to that person?

Nate Fancher: Coaching's interesting because there's obviously a lot of online coaches and consultants now and . Again, going back to what we've already talked about, get as narrow and focused on a specific problem that your clients have.

Nate Fancher: Maybe go through a couple of clients that you've had in the past and see what were the pain points that they had, and then can you do away with other things that you might offer? And focus just on that thing and really deliver it in such a way that you get a strong case study at a testimonial on that specific problem.

Nate Fancher: And then what you do is you create all of your content and your marketing around that specific problem. And then you, I. Do things [00:20:00] like there's obviously little things like, if you're gonna do a challenge or something online or you do a pre-launch of something that's coming up and you have a waiting list, things like that create some buzz and some demand.

Nate Fancher: But I would say too if you're working one-to-one with people in a local community or whatever whether it's. Online is one thing, but like locally, if you have a couple of folks that you've really helped, and then the word starts to get out, but then you're a one-to-one, obviously your time is limited, so there's demand already.

Nate Fancher: So I think focusing on that specific problem that you're solving and then making sure that the market, whatever it is that you're doing, knows that. You're limited and you only have so much capacity. So that means you only have so much supply. Whenever the supply is low and the demand is there and it's higher than supply, then that's a good place to be.

Nate Fancher: And, you'll always have a business in place because your capacity's limited. So raising your prices, and that's very counterintuitive for [00:21:00] some people, but raising your prices and doing that at the right time is very important, but. If you've just got a few folks that you've really helped solve that problem for, they can speak for you too.

Nate Fancher: And that word of mouth starts to happen online is a whole other thing too, but it's the same principle. I was actually thinking today about personal brands that do coaching Whenever you have one-to-one. Services. It's very hard to scale that.

Nate Fancher: And so that's where you have to be very vigilant to narrow your focus and start to create systems that you can, sell without you having to be there. And that's probably 

Nate Fancher: the one thing that keeps personal brands from growing is that they sell themselves instead of selling the result.

Nate Fancher: , Whenever you sell yourself. It's not bad, but people expect you. But if you can sell the result, then they expect the result. They don't care about your time as much. They won't bug you as much, if I can be frank about it. And I think with coaching, it's obviously a [00:22:00] little challenging because the coaching is where you're gonna help someone.

Nate Fancher: And so if it's one-on-one, that's the most valuable. Type of delivery you can give. 

Nate Fancher: So you need to figure out how to take what you know as an expert and put it in a process that's gonna get that result for someone. And then that result starts to happen and then your time's freed up, and then you can raise your prices for the one-to-one stuff.

Nate Fancher: Does that make sense?

Nate Fancher: But I think that's what it comes down to is. Making sure that you're focusing on the result, not selling yourself. And that's hard to do as a personal brand 'cause we're always wanting to put our ourself out there and sell ourselves, right? Because you wanna be liked and you wanna get approval and all this stuff.

Nate Fancher: And you want to be unique. And that's the great thing about a personal brand is you have a differentiator because you're you and no one else is you. But you have to be able to figure out how to build systems to put the uniqueness of you. Without it being dependent on you, if that makes sense. Yeah.

Priscilla Shumba: So many things there because like you said, sometimes you are so much the person [00:23:00]people think they're buying you

Nate Fancher: Yeah.

Priscilla Shumba: , If they paid and they met someone else, that'd be very upset about that because they've bought so much into personality

Nate Fancher: It. That's it. Exactly. 

Nate Fancher: like we were talking about some of these big names they've obviously got what we're talking about in place. They have a big personal brand, but most people know that to get an hour of, Brendan Bouchard's time is not gonna be cheap.

Nate Fancher: But you gotta get there. And I think. First and foremost, just focus on that result. And I think even if 

Nate Fancher: you're starting out and you're a coach, still focus on selling the result, not yourself. And you're still gonna be you and they're gonna grow to appreciate you and like you, and love you and whatever, depending on the model and the format of your delivery.

Nate Fancher: But if you focus on the result, then I think that's gonna fix a lot of problems.

Priscilla Shumba: That's so true. Even what you said about really. Being very specific. 'cause a lot of times you meet people say, what do you do? And they'll tell you I'm a life coach for women over 40, and I help them create [00:24:00]success.

Priscilla Shumba: What does that mean you help them create success?

Priscilla Shumba: It ends the conversation because the other person is left wondering how that's even possible.

Nate Fancher: Yes. Even women over 40, that's a lot of women. I think even if you're just focusing on demographics, get specific on like income and job title and all the different data points about that person. Because there's a lot of different pain points even in certain fields of work.

Nate Fancher: Maybe it's a certain industry that you're in and you're working with c-suite level women who need to grow in their time management or something, like very specific things. And then you offer specific tools and you have a specific method or a specific process that you've created on your own that's proprietary, that you know works and it gets a result.

Nate Fancher: And then you're delivering to that person as a C-suite leader. So that automatically filters out so many other women over 40, and now we're just talking about demographics. We haven't even gotten into like the specific pain points that they might have.

Nate Fancher: 'cause time management is still even pretty broad. And in your [00:25:00] marketing, you wouldn't even want to lead with that, you'd wanna talk about the pain and the issues that are happening as a result of poor time management. You address those things because that's where they're hurting.

Nate Fancher: Anyway, I love talking about this kind of stuff. I could talk forever about it.

Priscilla Shumba: I love talking Yeah,

Priscilla Shumba: that I've got you here. 'cause I said I'm gonna ask you because sometimes, when marketing at such a high level, it's so broad and it's so general and that's

Nate Fancher: yeah.

Priscilla Shumba: can't reach anyone.

Priscilla Shumba: Because even, how do you message that and how do you speak directly to someone with that kind of a broad idea?

Nate Fancher: Yes. And it's very hard to make money that way. You talk about. Branding and all this stuff that's happening online right now. have a guy that I know that does really amazing motion graphics. He works in After Effects, Adobe After Effects. He has a massive Instagram page. He grew it to about 500,000 followers, I think in about a year and a half.

Priscilla Shumba: Oh.

Nate Fancher: And huge following, but he hasn't monetized it hardly at all. And it's really just motivational. [00:26:00]Reels that have really cool motion graphics about motivational things, and it's really awesome stuff, but it's so broad and the audience is very big. But monetizing that has been a challenge for him because it's not specific enough.

Nate Fancher: So I. There's a lot of cool things you can still do with that, and he's been able to do with that. But that's the key. Everybody talks about it, but it's easier said than done. The riches are in the niches.

Priscilla Shumba: thank you. I know that, when we talk through some of these things, someone who's listening, it will help them because I've been there don't think so big sometimes. It's about thinking so small, thinking very detailed and very small, and what you're gonna do in exactly the specifics and then that kind of helps you along the way.

Nate Fancher: Yeah,

Priscilla Shumba: I'm glad you talked about the mistakes of a personal brand. I'd like you also to speak to you're getting it right, what does it look like when you're getting it right.

Nate Fancher: I think it depends on what your goals are, but getting it right, I think for the audience, I believe you were saying is Christian entrepreneurs I would say getting it right would be having a sense of [00:27:00] peace. You're not stressed by your work. That's huge.

Nate Fancher: You're not working 12 hours a day. You're not striving and stressing over, different things with your social media following or whatever. You're not scrolling on social media trying to. Just find another dopamine hit, trying to, scratch a itch. I see a lot of people just distracted by that kind of stuff.

Nate Fancher: So there's a sense of peace, I think when you're getting it right. There's quality time with your family. There are seasons where you're working harder than others, obviously. But getting it right, at least for me means. People are seeing results in the things that we sell in our clients.

Nate Fancher: They're happy. And then our time is starting to become, it feels like opening up and there's freedom in our calendars because systems are working and, whatever. Level of income you need as a family. Obviously providing for your family and having enough to be generous with and to save up for your future and for your children's children and [00:28:00] have an inheritance, all that kind of stuff built, generating true wealth isn't just about money, but it's about really leaving a legacy.

Nate Fancher: So I think building towards that. I also think a minute ago we were both talking about just not thinking so big. That can sound strange, right? Because everybody says you wanna think big and dream big, and that's good. You wanna have a big goal in mind. I believe that.

Nate Fancher: But to get there, the plan has to be starting small and being faithful. And that's what I was thinking about. The Bible says to just be faithful in the small things and. As you do that, God gives you government, it says over much, right? So the more faithful you are, the more you're given.

Nate Fancher: And the better you get at what you do because you just get more reps, more practice. So to me, that's what it would look like to get it right, is you're happy with where you're at, you're content, and yet you're still moving forward and you're confident in the things that you do.

Priscilla Shumba: Thank you for that. People often say, it's easier to get someone who's bought from you to buy from you again. And I think people don't really think about it like, the [00:29:00] reality of it is that if someone comes into whatever it is that you're doing, however small it is, and you do it well, don't want to have to go and look for somebody else.

Nate Fancher: That's true,

Priscilla Shumba: for you to help them with something else because , there's so much decision fatigue and going with unknowns and people who are marketing

Nate Fancher: right?

Priscilla Shumba: with someone who's delivered something for them. It's easier for them.

Nate Fancher: That's right. And if you've also at the same time really developed a strong relationship with them and they really like you. I think a lot of people, Daniel Priestley, he talks about this too. I've brought him up a lot in this podcast. I. He talks a lot about how a lot of folks try to be different and differentiate themselves and there's definitely value to that.

Nate Fancher: But the best thing you can do is to be known and trusted. And if I'm walking down the street in New York City and I see some random dude in a big purple outfit trying to get my attention, I might just think, okay, cool, that guy's kind of weird. And I keep going. But if I see someone that looks like everybody else, but I know him 'cause I recognize his face.

Nate Fancher: That's Jim. I know him. [00:30:00] Hey, what's up? And then we talk. Getting attention is important, but having some kind of relationship matters, and that's why content's so important. So putting yourself out there to build a relationship through your content. Google just came out with a study that the average person needs to have.

Nate Fancher: Seven hours of their time spent with you before they buy from you. And they were more talking about content. Consuming seven hours of your content before they buy from. That's a lot of content. So that makes a lot of sense though, with what we're talking about 

Priscilla Shumba: absolutely. Please to the audience, if you'd like to know more about Nate, you can go to his website, Nate Fancher. It'll be linked in the description.com. Nate, where can people follow you?

Nate Fancher: Yeah. Instagram I've got a few Instagram pages. But probably the best thing for just me is Nate Fancher or Telus Media. . Telus.co is our website and that's a great place to go. telus.co.

Priscilla Shumba: Nate, thank you for your time and thank you for sharing with me.

Nate Fancher: Hey, pleasure to be with you, Priscilla. Thank you so much.