10X Is Easier Than 2X: How Entrepreneurs Break Free From the Hustle Trap (Book Review)

What if the real secret to business breakthrough growth isn’t working harder or smarter, but working differently?

Join me as I unpack lessons from the book, 10X Is Easier Than 2X, that changed the game for me. 

 📚Get your copy of the book 10X Is Easier Than 2X: How World-Class Entrepreneurs Achieve More By Doing Less by Benjamin Hardy and Dan Sullivan 

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Transcript

[00:00:00] 10X is easier than 2X. That's the actual title of a book by Benjamin Hardy and Dan Sullivan. And when I first heard it, I thought. If that can be right, how could aiming 10 times higher actually be easier than just doubling what I already do? But this single idea completely rewired how I think about growth strategy and calling as an entrepreneur.

It's not about how much harder you can grind, it's about stepping into a completely different way of thinking. It's one bold leap. That multiplies your impact instead of adding a few more hours to your day. A few more things on your to-do list.

Trying to do more in this time. , I'll share what I learned from this book and how entrepreneurs like us can break free from hustling and grinding in a way that leads to burnout and step into 10 x results. I'll leave you with a challenge at the end.

So stick with me.

[00:01:00]

Let me be honest. I used to think effort was everything. Work harder, be disciplined, stay later, wake up earlier. And surely that would lead to progress and it did. Don't get me wrong, it did, but it was incremental. Tiny steps. Enough for a fleeting excitement, but not enough for , a complete transformation in the way I do business and in my life.

And over time, , that grind led to that settling in of. Burnout and the question started creeping in, like, is this even worth it? And yet, I know that I've been called into this entrepreneurial path, but one foot wanted to quit and just be done with it. And the other was shaky, but it was planted on purpose of doing what I believe that I'm supposed to do as an entrepreneur.

While all this was happening. That's when I felt that [00:02:00] quiet wind blow Christian entrepreneurs, you know, if you know, you know, that moment when the Holy Spirit nudges you.

And I remembered a screenshot on my phone and I went to look for it, and it was the book. 10 x is easier than two x, and I knew that book had the answers to what I was going through. That book became my lifeline, and what I discovered inside has become another lesson of entrepreneurship.

I'll share with you three things that completely changed for me from reading this book. Here's the first lesson. To achieve enduring excitement, to have an entrepreneurial journey that's exciting for you, tough and hard, but exciting for you and full of passion and fueling you to keep going.

You need mastery and you need progress, and for that you need an ambitious leap. So two x thinking according to the authors of this book is like, you keep pushing, you keep grinding, and you'll double eventually because you are forcing it through, which is what I [00:03:00] was doing, and I don't know how many of you resonate with that?

The authors say, 10 x thinking says, change the game entirely. So for example. He says, if you're making for ease of numbers, 10 KA month, and you set a goal of making a hundred KA month, that's 10 x your revenue goal. You have to ask yourself, is working a bit harder on your $250 service or $500 service going to get you there?

And the answer is no. At some point you're gonna hit a ceiling and you can't possibly reach that a hundred k doing what you're doing. So. 10 x requires you to rethink that model. Maybe it's creating a premium offer or building a scalable system or innovating in a way that your market has never seen before, but more of the same. Won't get you to 10. Setting a 10 x goal forces you to innovate. And innovation doesn't mean inventing rockets or [00:04:00] AI or Elon Musk or Albert Einstein. . It just means bringing newness, freshness, and something different , in your business context.

So it could be re-imagining how you package your coaching, or how you deliver value, or how you price your service, but it's gonna be something that's so ambitious that it takes you completely out of what you're doing today. So let me ask you this, what bold project? Could you take on right now that would force you to operate at a 10 x level?

Drop it in the comments. I'd love to hear what 10 x looks like for you. The second lesson will shake your calendar to go to 10 x. You must actually do less. And think about the Pareto principle.

80% of results come from 20% of your actions. That means most of your to-do list. Most of your activities that we do every day are not moving the needle. It's just busyness, and it's things that we've gotten used to doing because they give us [00:05:00] tiny, either bits of dopamine or tiny little. Accomplishments, but still tiny.

They're not moving the needle. And for me, this was hard to face 'cause I thought being busy meant being productive. But busyness is often procrastination in disguise. Like , we know what we need to do to get to that next level. And a lot of times we create a lot of tiny little activities that inch us forward slowly.

So imagine this. Wiping out. 80% of what you have on your calendar, pretty painful, but not imagine the freedom that that creates. The freedom to think, the freedom to create, the freedom to pursue that ambitious leap. Here's the application.

Identify the top 20% of activities that truly drive results and cut everything else. And this is like, look at your data. Look at what is actually producing results, not what you feel could possibly produce results. Not what everybody else is doing, not what's popular right now, but [00:06:00] what is actually producing results for you right now.

Open your calendar for the past month and circle the activities that directly produced revenue growth or opportunities. Then cancel the rest. All that rest that you cancel out, that's your 80% and. If this idea excites you, make sure you watch my last video on Alex Hormozi and how he used books as a 10 x lever to multiply his business brands.

He took years to write these books these books have catapulted him to literally legacy brand status in his niche, and that's an example of a 10 x sleep.

. I'll link the video in the description below so you can be inspired to see how other entrepreneurs are making , 10 X leaps that really create an impact on their business.

The third and most important thing about 10 Xing that it requires an identity shift. [00:07:00] The authors quote, Martha Beck, how you do anything is how you do everything. And that means if you wanna hit a 10 x goal, you can keep operating as a two x person. You must raise your standards.

I must raise my standards. You must become the type of entrepreneur who naturally attracts and sustains 10 x opportunities. This is huge. And as Christian entrepreneurs, here's where faith comes in. It's not just about tactics, it's about courage. So many times in the Bible, we're told, be strong and courageous.

Be strong and courageous. And in Joshua one, nine it says, have I not commanded you? Be strong and courageous. Do not be afraid. Do not be discouraged for the Lord. Your God will be with you wherever you go. 10 X is not about. External effort. It's more about an internal transformation. I think of that quote that if you want to get something that you've never got, you have to do something you've never done.

And doing something you've never done means coming outta your comfort zone. It means doing something that you are completely [00:08:00] outta your depths. On the one hand, it's scary and on the other hand it is exciting.

You know, it's scary to do something you've never done, but it's exciting the potential of what this can do to impact your business and your life.

In the book, the authors reference entertainers. You know, you think about how an athlete trains for years for one defining race, four years to have that 200 meter sprint at the Olympics. Warren Buffet spends about eight hours of his day reading and thinking, not trading,

The preparation is what makes the difference. And this is. Something that is almost counterculture, especially , to people who are not in entertainment. Even to entrepreneurs, because we often think of doing, doing, doing, doing, performing, performing, performing.

And we don't think about preparation. We don't think about how can I block out a couple of hours to make sure that that pitch is well prepared? That market research on that product [00:09:00] on the competitors is. Done really well. I think of Brandy Harvey who says preparation is the separation factor.

And that's an identity shift. Top performers spend more time preparing than performing. And if we're gonna take on that identity, remember the 20% that were left doing that. Is driving results for us. We're not gonna do more. We're not gonna turn 20 to 30%.

We're gonna keep doing that 20% , but we're gonna do it better. Think about qualitative things and not quantitative things. You know, how can we do this better? How can I improve this podcast by 10%? How can I improve my client onboarding by 10%?

We're thinking about. Building ourselves up to be entrepreneurs who are more valuable.

It's a big thing, but it's a doable thing. It's something that we have in our control. , Sometimes you think if I had more money, I could create more success. But really [00:10:00] I think what we need is courage. Is the courage to step out and do things we haven't done before that can. Create a 10X impact for our business.

It's the courage to say, , let's get rid of all the busyness and let's focus and let's build value, and create something that in the marketplace, our value is. Apparent. ' Athletes and actors, they are , highly paid.

They spent years practicing their acting. They spent years preparing for that race, and now their value is apparent. And if we take that approach. I'm excited to see where this will take me. I'm excited to see where it'll take you, the people , who are listening and who are watching this.

Let's, stack all of this up. So you can see the big picture clearly. . One is about undertaking ambitious leaps instead of incremental efforts.

Two is do less cut the 80%. That doesn't matter. There are things that we've. Been doing for ages and they feel like a warm blanket, but they're not taking us anywhere. [00:11:00] Let's not, hope that there's potential in something. Let's look at what's working right now. Double down on that and do it better and better and better.

Number three is step into courage and shift your identity to play at a higher level. How you do one thing is how you do everything. That quote by Mother Beck. Let's become entrepreneurs who are continually setting the bar high for ourselves and creating value within us and within our businesses.

Because guess what? When that value is apparent, that 10 x revenue goal is a natural outcome. Think about people who pay coaches $25,000 for an hour.

People who pay coaches a hundred thousand dollars for an hour. They don't need to be convinced. The value is apparent because they've done the work. You know, like an athlete who's been preparing behind the scenes that's the approach that we can have. So this is very, very exciting to me because for a long time I was thinking, okay, if I I could put more money into the business, I [00:12:00] would move faster.

If I could do more, I could move faster. And no, 10 x is easier than two x. When I was reading this book, I thought to myself, I'm reading this book well alone. I'd have loved to have been reading it with other people and masterminding around these ideas and applying them in our businesses and sharing the feedback and so.

If you wanna go deeper, I've created the Faithful Founders Collective Book Club, and it's a space where faith-driven entrepreneurs can study books like 10 X is easier than two x and apply them together. It's a hundred percent free for the next 90 days I believe that wisdom grows best in community.

If you'd like to be a founding member as you try out this concept of having a mastermind book club, you'll find the link below to join

Back to the book. Let me leave you with one question. Will you keep grinding for two x or will you dare to step into 10 x entrepreneurship isn't about busyness and. It requires a lot of courage. It [00:13:00] requires a change of identity, and it requires obedience to the vision that God has placed inside of you. So step boldly into that 10 x vision and may God bless the work of your hands. Thank you for listening, and thank you for watching.